Essential modifications included:
- Transparent shipping times for different regions of the Kingdom
- Different fulfillment selections including same-day service in major cities
- Comprehensive monitoring with native updates
- Flexible rescheduling for arrivals
I use a straightforward document to record our rivals' rates changes on a regular basis. This recently enabled us to:
- Discover periodic price reductions
- Recognize special offer approaches
- Grasp their Web Design Packages Pricing psychology
Last quarter, a store group invested over 200,000 SAR in traditional marketing agency in Saudi capital with underwhelming results. After shifting just 30% of that spending to smartphone advertising, they achieved a 328% growth in foot traffic.
With comprehensive research for a food delivery customer, we found that promotions shown between night time substantially surpassed those presented during typical prime times, achieving one hundred sixty-three percent greater conversion rates.
Powerful techniques included:
- Featuring merchandise appropriate to Saudi expectations
- Modifying product descriptions to showcase characteristics valued by Saudi shoppers
- Special assortments for religious occasions
- Measurement adjustments for local expectations
A few weeks ago, a company director questioned me why his articles weren't generating any leads. After examining his content marketing strategy, I identified he was making the same blunders I see many Saudi businesses repeat.
I suggest organizing competitors as:
- Direct competitors (offering nearly identical products/services)
- Peripheral competitors (with some overlap)
- New disruptors (new businesses with innovative capabilities)
When I started my e-commerce business three years ago, I was certain that our unique products would be enough. I dismissed competitor analysis as superfluous – a decision that practically cost my entire company.
Half a year into business, our conversions were disappointing. It wasn't until I accidentally a comprehensive report about our niche that I discovered how blind I'd been to the market realities around us.
I presently employ several applications that have significantly improved our competitor analysis:
- Search analysis platforms to track other companies' SEO strategies
- Social listening tools to follow competition's online presence
- Digital tracking solutions to observe updates to their websites
- Email capture to receive their promotional messages
Begin by identifying ALL your competition – not just the obvious ones. During our research, we identified that our most significant rival wasn't the established brand we were tracking, but a new company with an unique model.
Last year, I witnessed as three similar businesses invested heavily into growing their operations on a specific social media platform. Their efforts flopped as the channel proved to be a bad match for our sector.
I dedicate at least two hours each Monday examining our competitors':
- Online architecture and navigation
- Content strategy and content calendar
- Digital channels engagement
- Client testimonials and assessments
- Search strategy and rankings